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According to Variety, Apple gave out invitations for the company's next iPhone event on Thursday morning.

The tech titan released an invitation to members of the press Thursday morning inviting them to "Gather Round" the Steve Jobs Theater in Cupertino, Calif. on september 12.

The company will unveil its renewed iPhone strategy at the event. The story appeared this afternoon, alongside a reported exclusive look at the next, larger, iPhone XS. Analysts also expect Apple to release an iPhone with a edge-to-edge display similar to the iPhone X but using less costly LCD screen technology.

Among the biggest rumors: Apple could introduce a handful of new iPhone models, in new sizes, colors, and with exciting new features - though maybe at the cost of some others.

Of those, 42% plan on buying one of the three new iPhones to be announced next month, while 18% plan to purchase an iPhone X, 16% want to upgrade to an iPhone 8, and 24% intend to upgrade to another iPhone. While the shape of this Apple Watch looks similar to the current model, it looks like Apple has slimmed the bezels to give the watch a larger display.

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Although Apple's cryptic email doesn't reveal much, the USA technology firm is expected to unveil three new iPhones at its event next week.

Looks like we don't have to wait until September 12th to get our first look at Apple's new iPhones.

Beyond the iPhones, Apple is also planning new Macs, Apple Watches, and iPad Pros for debut this year.

The iPhone accounts for about two-thirds of the company's revenue, and serves as a hub for Apple Watches, AirPods, and services like the App Store and Apple Music, which generate most of Apple's other sales.