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Nike shares fell almost 3 percent on September 4, amid the burning gear and calls for a boycott of the sportswear giant, reported Reuters.

"I stand with Nike, all day, every day", James said according to Jocelyn Novek of The Associated Press.

"Believe in something. Even if it means sacrificing everything".

"I feel like they can choose or they cannot choose".

Nike's decision has prompted support from some and criticism from others, including a response from Donald Trump.

However, at the same time, Bloomberg reports that the company got over $43 million worth of media exposure in under 24 hours. Other competitors also fell Tuesday, with Adidas dropping 1.85% in the U.S. The Dow Jones Industrial Average closed down 12.34 points on the day.

"I think it's a bad message that they're sending and the goal of them doing it - maybe there's a reason for them doing it", Trump said (H/T Yahoo Sports).

In short, Trump says the ad sends "a awful message".

"I think also something that's really interesting, is the fact that we all make up this world, because we have different views and different views on different things, but that doesn't mean we can't be loving toward each other".

Senate Democrats Thought About Staging a Kavanaugh Walkout, Opted for Disruption Instead
Several dozen protesters , shouting one by one, disrupted the hearing at several points and were removed by police. But the Democratic frustrations that boiled over on September 4 had been simmering for more than two years.

And, when the protests were at the height of discussion, NBA commissioner Adam Silver reinforced the already-written rule that all players must stand during the national anthem.

NFL players and the league are continuing to negotiate over the issue of protests.

President Trump has criticized the kneeling protest on multiple occasions.

"Having a huge company back him could be a controversial reason for this company, but they're not afraid", said Williams, who is sponsored by Nike.

Trump canceled a White House visit by the Super Bowl Champion Philadelphia Eagles in June after learning that most of the team's players wouldn't attend.

2016 was the last season Kaepernick played in the NFL.

Comedian Trevor Noah has weighed in on the widespread outrage that has erupted around Nike's decision to use National Football League player Colin Kaepernick as the face of its latest ad campaigns, saying protestors were only hurting themselves.

And in a bold move the President cast a threat toward the sportswear giant.