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Narrated by Colin Kaepernick, "Dream Crazy" provides encouragement to everyone who has insane dreams and goals that may seem unsurmountable.

Nike has received a massive influx of critical comments on Twitter, following the company's controversial new ad campaign featuring exiled National Football League quarterback Colin Kaepernick.

During the event, Kaepernick spoke to Nike employees.

Mr. Kaepernick led the national-anthem protests at NFL games and has said he would not "show pride in a flag for a country that oppresses black people and people of color".

"Believe in something. Even if it means sacrificing everything" read the Nike ad, which celebrates the 30th anniversary of its "Just Do It" campaign.

Trump says Nike getting 'killed' over Colin Kaepernick deal
However, at the same time, Bloomberg reports that the company got over $43 million worth of media exposure in under 24 hours. Nike's decision has prompted support from some and criticism from others, including a response from Donald Trump .

Meanwhile, Trump is clearly enjoying watching the fallout from Nike's endorsement of the leader of the movement he's enjoyed railing against since it first got going. "I stand for anybody that believes in a positive attitude", LeBron James said Tuesday night at a Nike fashion show and awards ceremony in NY.

The controversy may be taking a toll on Nike's brand: About 24 percent of consumers now say they view the brand unfavorably, up from 7 percent before the sports apparel giant revealed the new campaign, according to research firm Morning Consult. On Wednesday, the president noted the NFL's drop in TV ratings in claiming on Twitter that "Nike is getting absolutely killed with anger and boycotts", and he said that he would find the league's games "hard to watch" until all players stood for the flag.

The NFL season is set to kick off Thursday night on NBC when the defending Super Bowl champion Philadelphia Eagles host the Atlanta Falcons. They have been among the most vocal protesters since Kaepernick began similar demonstrations in 2016.

Instead, she wrote, "he gained popularity and magazine covers he likely wouldn't have gotten without getting on his knees or as you say, 'believing in something'".

"I think that's worse than kneeling, in a certain way".