Tesla stock plunged 9 percent on Friday after a freakish podcast in which CEO Elon Musk smoked weed and sipped whiskey, and two high-profile executives abruptly announced they were leaving the company.
But that's not it.
Also on Friday, Tesla disclosed that its chief of accounting, Dave Morton, was leaving the company only weeks after being hired.
Obviously, Musk's marijuana clip has gone viral. In an emotional August interview with The New York Times last month, the CEO said he was working as many as 120 hours a week, admitting that friends were anxious he was facing exhaustion.
In the video, Musk shakes his fist back and forth, repeatedly looking away from Rogan to maintain his composure.
Shares of the electric carmaker tumbled more than 6 percent on Friday to $263.24, with investors on edge after a tumultuous August during which Musk proposed and then abruptly pulled the plug on a go-private deal.
"I think you have a responsibility as a CEO to be a role model to young kids and kids in college and young executives, to your employees", Sun Microsystems co-founder Scott McNealy said on Friday during an interview on FOX Business' "Cavuto: Coast to Coast".
"The level of public attention placed on the company, as well as the pace within the company, have exceeded my expectations", Morton said in a statement included in the filing. "Just ignore them", Musk, 47, said in an email to employees that was republished as a blog post. While Musk stopped short of naming a chief operating officer - a position some Tesla investors have called for him to create and fill in light of the CEO's controversial behaviour - he's putting significant responsibility on the plate of a manager who's helped the company pull off a potential production breakthrough with its all-important Model 3 sedan.
Musk didn't appear to be doing anything illegal because recreational use of marijuana is legal in the state of California.
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It's not clear whether the reshuffling of executives goes quite that far, but it does address a vacuum that had been developing at the top of the company as several top executives have recently left.
His departure came as Tesla faces the prospect of a Securities and Exchange Commission investigation into Musk's aborted plan.
Munster said that while there may be more "upside" to Tesla, Musk's actions are hurting.
"It's very hard to keep a auto company alive", he said. "The company has problems, and it seems the board and investors need to start speaking up about how the company is being run".
Tesla reached that level in late June, but did so by working around the clock and hastily adding a third assembly line in a very big tent outside its factory in Fremont, California - a measure that auto-manufacturing experts had never seen before. He is not only chief executive of the 15-year-old company but also its chairman and largest shareholder.
Separately, Musk touted the company's overall progress on Friday.
"I mean, it's legal right?"
"I have a lot on my plate", Musk said.
His erratic behavior isn't new: Amid the rescue of a boy's soccer team from a Thailand cave earlier this summer, Musk accused one of the divers of being a pedophile.