The attention intensified overnight after his interview with Rogan, where the repartee included an exchange over what Musk was smoking.
The company, hurt in the past month by Musk's high-profile U-turn on a deal to take it private, said Chief Accounting Officer Dave Morton had resigned, citing discomfort with the level of public attention and pace of work.
The ill-fated effort has prompted a United States securities investigation and a class-action lawsuit alleging Musk was trying to punish investors who bet against the company. The show took place in California, where recreational marijuana consumption is legal.
Shares of Tesla fell as much as 10% amid the hazy cloud of headlines, marking yet another instance of the controversial Musk giving ammunition to his detractors in the interest of cultivating an offbeat public persona. Musk, the billionaire owner of two companies, explained it's like a "never-ending explosion" inside his head.
Munster said that while there may be more "upside" to Tesla, Musk's actions are hurting.
Towards the end of the interview Rogan lit joint and offered it to Musk.
Trump to fault supporters if impeached as US President
IF you're ever in the same room as Donald Trump be warned, if you're not enthusiastic about it you'll be kicked out. I was not trying to make those faces, those were just faces that came out when I heard what he was saying.
Concerned investors drove Tesla's stock price down 5 percent to $265.22 as of 12:12 p.m. on Friday.
Nonetheless, Tesla shareholders were not amused to see yet another impulsive act from the CEO, and shares dropped by 9% before closing down 6%.
Late Friday evening, Tesla announced an executive reshuffling, after a month or more of chaos within the company. It later said that Chief People Officer Gaby Toledano would not return from a leave of absence, just over a year after joining.
If such a system is connected to your auto, it could calculate when you'll be home and start the air conditioning at the optimal time to save energy, Musk said.
Even before Musk's surprise August 7 tweet that he had funding "secured" for a go-private deal, Tesla had been under scrutiny from investors, analysts and short-sellers as it works to hit production targets and slow its cash burn. Tesla and its CEO are now also facing a litany of lawsuits claiming market manipulation, including one filed Thursday by Andrew Left, a prominent short seller and the founder of Citron Research.
"I can not answer questions about potential future products". According to CNBC, Morton felt Musk and the other executives didn't care to listen to the financial obstacles involved with taking Musk's tweet seriously.
Morton clarified that he believes strongly in Tesla, its mission, and its future prospects, adding that he has no disagreements with Tesla's leadership or its financial reporting. He'll report directly to Musk, the CEO said in a note to employees. In July, he tweeted that a British diver who helped with the rescue of a Thai soccer team trapped in a cave was a "pedo guy".