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If CES is endorsing gender bias and misogyny, it needs to change the way it operates!

Lora DiCarlo was given an honouree for its Ose Massager at the CES Innovation Awards robotics and drones category.

The annual Consumer Electronics Show is expected to bring 200,000 people to Las Vegas this week.

But the firm's founder Lora Haddock claims the award was revoked. But what makes the DiCarlo drama even more freaky is that CES has also shown female-centric sex tech in the past.

Among the innovations at this year's get-together, run by the Consumer Technology Association (CTA), are an augmented strip club complete with virtual pole dancers and a "personal massager" you can operate from your smart watch. The sex toy Lora DiCarlo submitted sounds like a flawless fit for the show.

To be determined by an independent panel, these awards are awarded to products that get a high enough score for becoming an honoree.

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It had been "signed in violation of the canons and therefore not possessing any canonical force", Legoida added in a statement. Poroshenko said as he thanked the Orthodox patriarch.

But Haddock said bosses backtracked over the award initially because of a rule allowing them to disqualify a device deemed "immoral, obscene, indecent, profane or not in keeping with CTA's image". And Lora DiCarlo is not able to show its product on the CES floor this week. A robotic massager created to give women killer orgasms without involving men doesn't exactly fit, as CTA said, in that category.

"It seems to us that products that are explicitly allowed for men in an explicit sexual nature are allowed more of a pass than products that are geared toward female pleasure and female sexuality", Haddock said. A CTA representative told BuzzFeed News that the product "does not qualify because it does not fit in to any of our existing CES 2019 categories".

The sex toy in question. The real point of the ad, however, is the web address under the text, a link to apple.com/privacy, which goes into detail about Apple's privacy and security features, including how data related to Face ID, Touch ID, Apple Pay, and users' health remain protected.

"From the exclusion of female founders and executives to the lack of female-focused products allowed to exhibit on the floor - there are demonstrable issues with diversity".

Sex toys and CES have an unusual history.