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Apple has slashed iPhone prices in India by around 25% according to reports.

Wistron already produces older models, such as the iPhone 6s, iPhone SE and iPhone 7, at a smartphone manufacturing plant in Bangalore. The 128 GB will be priced at Rs 64,900, while the 256 GB variant of the iPhone XR will set you back by Rs 74,900.

Non-HDFC clients will nearly certainly buy the 128GB and 256GB models of the iPhone XR at Rs. 64,900 and Rs. 74,900 separately, as compared to their MRP of Rs. 81,900 and Rs. 91,900 individually.

With all-screen glass and an aluminium design featuring 6.1-inch display which is touted as "the most advanced LCD in a smartphone", the iPhone XR houses A12 Bionic chip with next-generation "Neural Engine", which unlocks new experiences for immersive augmented reality (AR), games and photography. That, obviously, is for the entry-level 64GB iPhone XR, however, the 128GB and 256GB models will also be accessible under this offer.

Apple will also run a limited period cashback programme from Friday on HDFC Bank cards offering 10% cashback whereby the effective price of iPhone XR (64GB model) for a consumer availing it will be Rs 53,900. The price cut will be temporary and the offer starts on April 5.

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Apple tried to enter the low range market by launching iPhone SE, but things didn't go as planned.

With this massive price cut, the lower cost flagship iPhone will be available at Rs. 59,900 (MRP: Rs. 76,900) starting Friday.

The latest iPhone XS and XS Max were launched in India with a 13% mark-up than the latest model of the previous year. Now, a report from Reuters is claiming that after China, Apple has also reduced iPhone XR prices in India.

Some suggest that the pricing is a "short-term promotional offer" to encourage sales and test the waters in the market, a territory where Apple has struggled to make a significant impact in recent years.

This is Apple's most aggressive move yet in the Indian market, and it's clear that the company is positioning the iPhone XR against Samsung's Galaxy S10e, which retails for ₹55,900 ($810). India is one of the most expensive countries to buy an iPhone.


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